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Research papers

Comparison of two radio diary methodologies

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs. One diary design uses a pre-printed quarter hour approach where there is a row for each quarter hour in the day and the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Eva Tolkunow
April 1, 2001
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Citation

Tolkunow, E. (2001a, April 01). Comparison of two radio diary methodologies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparison-of-two-radio-diary-methodologies